Here is a list of the top 10 Google AdX partners for publishers, all certified for their expertise and excellence.
Are you interested in monetizing your website or app using top Google AdX partners?
Numerous Google Certified AdX partners are available to help you monetize your web properties. These partners can serve as alternatives to AdSense and potentially generate higher revenue than Google AdSense.
Google Certified/AdX Partners have a competitive edge.
Google-certified publishing partners offer numerous advantages due to their adherence to high-quality standards. These partners have undergone a rigorous approval process by Google, meeting various qualifications and obtaining certification as AdSense or Google AdX MCM program specialists.
It is important to note that these partners are qualified professionals, ensuring trustworthiness in their services. Google prioritizes maintaining its esteemed reputation and extends authentic support to AdX partners.
Google’s new features offer immense benefits to users. Being a Google Certified Partner or Google MCM Partner allows you to access instructions on effectively utilizing these recent innovations.
Access various Google ads products such as Ad Manager(360), AdMob, Adsense, and other platforms. If you’re a publisher seeking a reliable ad management platform, consider the lineup of Google AdX partners.
This section will highlight some of the top Google-certified ad partners.
Numerous resellers are available. Let’s explore the leading position on Google’s certified publishing partners list.
The best Google AdX partners are listed below, which comprise the Google Certified Publishing Partner List.
Here is a list of companies that offer advertising monetization solutions:
- Newor Media
- SHE Media
Mediavine is a leading ad management provider and a highly regarded Google AdX -certified publishing partner for website monetization. As an exclusive platform, Mediavine maintains strict entry requirements. However, it offers a competitive CPM rate in the programmatic ad industry.
To become a Mediavine publisher, you must have a minimum of 50K sessions in the last 30 days and a clean record with Google AdX, free from any penalties.
Mediavine also deeply considers your content and niche during the evaluation process.
Mediavine usually partners with lifestyle and innovation websites and publishers. You’ll require captivating, long-form content and a well-designed site that attracts substantial US/UK traffic to qualify.
It’s worth noting that they offer a decent payment of more than $30 per 1K views, which is considered competitive in the industry.
Mediavine Payments operates on a NET 65 basis, meaning funds are disbursed after 65 days. However, this extended duration may be unfavorable for some individuals. A minimum balance of $25 is required to initiate a withdrawal from PayPal.
Mediavine offers payout options through Wise or PayPal, facilitating transactions akin to traditional bank accounts for global publishers.
It is worth noting that the bank transfer threshold stands at a substantial $200, as stated in the Mediavine payments FAQ.
Mediavine utilizes several header bidding partners to deliver high-quality ads consistently. Leveraging lazy loading and content delivery networks (CDN) ensures quick ad loading without significantly impacting user experience.
Unlike Ezoic, Mediavine does not overwhelm your website with excessive ads. While occasionally displaying long-form content, it remains acceptable.
Mediavine is the ad stack partner for reputable websites such as Earlygame, Budgetbytes, and Niche Pursuits.
Check out the following examples of Mediavine ads:
The advertising platform formerly known as “Adthrive” has been rebranded as “Raptive.” Despite the change, I favor the name Adthrive for its uniqueness. Let me provide you with some details about this platform.
If you want to join Adthrive (Raptive), you must have a minimum of 100K monthly page hits, with the majority coming from the U.S., Canada, and Europe. Additionally, your content should be high quality and focused on lifestyle topics.
Raptive is a certified publishing partner of Google. As a result, it is optional to mention the Google criteria explicitly. It is required to provide Google Analytics with read-only access.
Google assesses the website’s traffic before approving.
If you have multiple websites, there is no need to submit separate applications for each one. Even if your sites receive 75K page views monthly, they will still be approved.
AdThrive payments are processed on a net 45 basis. In the shared model, publishers receive 75% of all revenues. Payment methods accepted include wire transfers and PayPal.
You can use Payoneer and Wise for US bank access, with a minimum threshold of $25. However, wire transfers require a minimum point of $100.
To effectively utilize Raptive on your website, it is recommended to have a minimum of three ad units. Whether your site features videos or not, Raptive offers free streaming videos and custom ads.
Raptive collaborates with esteemed exchanges such as Google Ad Manager AdX , OpenX, Media.net, Criteo, Sovrn, Magnite, SpotX, Xandr, and more.
Rest assured, Raptive ads are always high-quality and relevant to the appropriate categories, eliminating any concerns on your part. Moreover, Raptive employs lazy loading and CDNs to ensure seamless ad serving without compromising page speed.
Examples of raptive ads:
Captive offers the highest CPM rates in programmatic monetization, particularly for traffic from countries like the United States, the United Kingdom, Australia, and more.
The CPM rate can range from $30 to $50. Raptive is recognized as one of the most popular Google MCM AdX partners. If you meet their requirements, it is worth giving Raptive a try and trusting their platform.
3. Newor Media
Newor Media is a programmatic ad platform powered by AI. It is an appealing alternative to AdSense, Ezoic, She Media, and other platforms.
Regarding overall ad stack management, it may offer little enhancements compared to Raptive and Mediavine. However, it does provide a good user experience (UX).
Newor Media has recently received approval to resell Google AdX. By utilizing Header bidding, Newor Media collaborates with multiple professional ad exchange platforms, offering your website a wide range of advertising opportunities. This includes renowned platforms like Pubmatic, 33 Across, Index Exchange, Amazon, and native ad networks.
NeworMedia specializes in website monetization, as exemplified by their partnership with “Statisticshowto.”
To witness some of the NeworMedia ads in action, please visit the following link
The minimum requirements for websites as defined by NeworMedia are as follows:
- Previously, they requested 30,000 monthly visitors, but now they have raised the requirement to a
- minimum of 60,000 monthly page visits, specifically from the
- U.S. It is mandatory to have at least two ad units for submission and only English websites are allowed.
When you submit a request, NeworMedia will carefully review your website and contact you for additional information, including Google’s AdX analytic insights.
For NET30 payments, NeworMedia accepts PayPal, Payoneer, and wire transfers.
My Thoughts on NeworMedia
Newor Media is a trustworthy option for ad management. Their focus on limited ad placements provides an ideal solution for those seeking a straightforward ad platform for their website.
Remember that a maximum number of ads is permitted, and you’ll need approval from your manager to create a new ad unit. Rest assured, Newor Media excels in user experience, ensuring your website remains uncluttered with excessive advertising.
However, alternative Google AdX MCM partners may be more suitable if your website receives over 60k U.S. monthly visits.
4. SHE Media
She Media is a Google-certified publishing partner (GCPP) that focuses on monetizing women’s websites. They offer ad management and specialized optimization services.
She Media specializes in displaying banner, native, and video ads through premium ad exchanges such as OpenX, Xandr, Rubicon, Media.net, and Pubmatic.
SheMedia has a payment schedule that operates on a 60-day cycle. The minimum threshold for payment is $20, and currently, PayPal is the only available payment method. It is necessary to introduce multiple payment options.
To qualify for Google Ads, your website must meet the following requirements:
- A minimum of 20,000 page views in the previous month.
- Compatibility of your website with Google Ads.
- Domains that are at least 90 days old.
- The majority of your traffic should come from the United States, Canada, and the United Kingdom.
- Websites should have an appeal to women.
- Having high-quality content and an attractive web design are also crucial factors.
The agreement with SheMedia lasts for six months, and if you wish to terminate it, you must provide them with a 60-day notice. It is important to note that you cannot remove or switch to another ad network without deactivating SheMedia, one of its major limitations.
Does SheMedia Suit Your Needs?
SheMedia is a rapidly expanding advertising platform catering to women. One notable limitation is the US traffic prerequisite and the extended agreement.
If you identify as a woman or produce content targeting women, consider trying SheMedia. It is an approved partner of Google AdX. However, if your monthly US or UK visit count exceeds 50,000, exploring alternative options such as Mediavine and Adthrive may be worthwhile.
OptAd360 Review Publishing
Optad360 is a Google-certified AdX publishing partner that offers web content monetization solutions. They prioritize maintaining a positive user experience while helping you increase ad revenue. You want to learn more about OptAd360, you can check out my OptAd360 Review.
You can maximize your potential by partnering with OptAd360’s HB partners, such as Yandex, Mgid, Taboola, Rubicon, Pubmatic, Amazon, Equativ, RTB House, and OpenX.
OptAd360 accepts websites in more than 16 languages and provides suitable ad space with a flexible layout through Ad Mapper.
Ad refresh enhances ad impressions in strategic locations while ensuring positive user engagement. Additionally, numerous other AI ad management technologies are available.
Optad360 requires a processing period of 30 days for payments. A minimum payout of $100 is applicable, and various payment options are available, including PayPal, Payoneer, and Wise.
OptAd360 traffic conditions differ across countries. You must have at least 50K monthly page views to be eligible. Other requirements, such as Ezoic and Adthrive, remain unchanged. Meeting these conditions will facilitate your access to them.
I have used Ezoic for a considerable duration. However, they are less appealing now due to the negative impact of excessive ads and their DNS-level operations on websites. If user experience is a priority, using Ezoic may fail.
The process of onboarding and integrating with Ezoic entails numerous tasks. There may be better platforms if user experience is your primary concern.
Nevertheless, if your goal is to maximize revenue through extensive ad placements, Ezoic offers a superior platform. They accept websites of all sizes.
Provide services (tools), like:
- Big data analytics tool (only I like)
- Leap speed optimization
- Free CDN
- Web and video hosting
- DNS management
- Flickify — a tool for converting articles into videos
- SEO — useless tools like NicheIQ, On-Page SEO, Site health, Page booster
- Plus, there are a lot more
The features provided by the platform are extensive, although some may consider them overly bloated. Among these features, the one that particularly interests me is big data analytics, while I find the rest unsatisfactory. An AD platform does not necessarily require these additional features.
It is worth mentioning that the platform now offers basic ad features, allowing access to ads without additional Ezoic products. This recent development is a highly positive move, requiring no page visit to take advantage of the new offering.
Ezoic is a certified Google partner AdX and provides access to a wide range of header bidding partners, including Outbrain, OpenX, Criteo, Appnexus, 33across, Smart Adserver, Xandr, Spotxchange, and more.
To join Ezoic, you need to meet the following requirements:
- Your site should be compatible and have engaging, original content.
- The number of page visits is no longer a requirement for basic ads.
- For the Ezoic level program, your website should have over 10,000 monthly page views.
- Even if your site receives less than 10,000 visitors, you can still apply for Ezoic Access.
Ezoic offers multiple flexible payment options for publishers, including wire transfers, PayPal, and Payoneer. The minimum payment threshold is set at $20.
Unfortunately, one of the significant drawbacks of Ezoic’s service is the sluggishness of their ads. Optimizing their display is challenging due to the excessive ads they show. Additionally, it is necessary to utilize their Leap app for optimization, which may not be compatible with your setup.
Furthermore, Leap conflicts with cache plugins, themes, and security plugins, potentially causing slow website loading times and poor Time To First Byte (TTFB) performance.
AdPushup is recognized as a top-tier Google AdX MCM partner specializing in revenue optimization. They offer a comprehensive suite of strategies, including A/B testing, HB, and Adblock recovery, to maximize ad revenue for publishers.
By utilizing AdPushup tools, publishers can effectively recover lost revenue caused by ad blocking. Like the Ezoic ad tester, AdPushup’s visual editor enables publishers to experiment with different ad setups.
Moreover, AdPushup’s elements empower publishers to discover revenue growth opportunities and implement AMP ads with multiple header bidding partners, which include a wide array of demand-side ad networks and exchanges.
AdPushup allows publishers to receive Net-45 payouts through bank transfer or PayPal. There is a minimum threshold of $50. Publishers receive 80% of the revenue share from AdPushup.
AdPushup has specific requirements and does not accept medium- or small-sized publishers. To become a part of their platform, you must generate a minimum of $1,000 in monthly ad revenue from your website.
Thus, you are eligible to join if you already earn at least $1,000 per month through Adsense or another dependable ad network.
Unlike other networks that prioritize visits and hits, it is unusual to find a focus on uncommon features. Additionally, a high-quality web design and content are necessary to comply with Google AdX and other applicable regulations.
AdPushup is a Google AdX Certified Publishing Partner known for its reliability.
Prominent websites such as Gtmetrix, NDTV, News18, and others with high traffic utilize AdPushup. They target substantial websites and collaborate with reputable bidders to deliver quality ads that minimally affect user experience and page speed.
Consider AdPushup if your website accumulates over 100,000 pageviews monthly or generates more than $1,000 in ad revenue.
Waytogrow is a certified publishing partner of Google AdX that collaborates with more than 30 SSPs, such as Amazon, TripleLift, and GumGum. They offer highly customized ad solutions and have established a solid reputation for driving publisher progress, supported by detailed case studies.
How does Waytogrow operate?
There are no traffic or website size restrictions, as previously claimed. However, upon application, it was indicated that a minimum of 100,000 monthly page views is required. Additionally, prior acceptance into the Google MCM program is necessary for the domain.
Waytogrow operates as a European company, with payments processed on a 45-day cycle and a minimum payout of $100. Alternatively, receiving payment in euros is also an option.
Google Adx vs. Waytogrow
Waytogrow is an effective ad management solution for publishers seeking to boost their income through programmatic ads. Notably, Waytogrow offers a diverse range of header bidding partners beyond Google Adx. By leveraging these partnerships, Waytogrow ensures the delivery of high-quality ads on your website that are tailored to different target audiences.
Adx is a prominent ad management brand known as the largest in the world. However, it’s important to note that other ad management companies offer higher payouts to premium publishers.
Partnering with an ads management company can be highly advantageous. It allows you to access a diverse range of ads stacks and receive comprehensive support.
OKO is a trusted ad management platform based in the UK that is certified by Google AdX as a publishing partner. With OKO, you can access various ad exchanges, networks, and SSPs, including TeAds, Magnite, 152, GumGum, EMX, Criteo, OpenX, AppNexus, and more.
Publishers can optimize their CPM rates by utilizing OKO’s header bidding solution. OKO offers a range of advanced features such as lazy loading, smart ad refresh, sticky units, and more.
OKO provides publishers essential tools such as ad blocker recovery, 360 video, and rich media support. They offer monetization solutions for mobile apps and reliable customer support. Although I haven’t used it, I’ve heard positive feedback about OKO.
OKO requires a minimum of one million page views or $1,000+ in revenue from the previous month to be eligible for acceptance (meaning smaller publishers might not qualify). Their main focus is premium UK publishers.
Here’s my opinion on OKO AdX Partners:
OKO is a top-notch ad management platform that Google AdX has approved as an expert in monetization. They offer assistance with header bidding, open bidding, ad block optimization, and various options to boost your ad revenue. However, their criteria for high traffic restricts their reach to many publishers. Nevertheless, I believe it’s worth giving them a shot.
If you’re looking for an ad network for your crypto website, check out my article on crypto ad networks.
FatChilli is an ad network recently featured on the Google AdX partners list. They provide programmatic ads to help publishers monetize their sites.
Publishers can benefit from features FatChilli offers, including price floors, waterfall management, Google Ad Manager 360 integration, individualized approaches, headers, and private and open bidding. With FatChilli, publishers can run various ads such as banners, videos, interstitials, native ads, and sticky ads.
FatChilli offers opportunities for small publishers as they only require 10,000-page hits per month, which is an achievable goal.
What you need to do?
To begin the process, complete their application. They will then discuss payment arrangements, traffic particulars, and contractual agreements. As a certified ad network by Google AdX, having an appealing website is a requirement.
Furthermore, FatChilli offers a 30-day payment cycle with a minimum threshold of €100 for bank transfers or PayPal.
I utilized their services for a few months and found the results average. However, my experience is limited as I am no longer associated with them.
With FatChilli, you can access advanced video ads through Google AdX Ad Manager 360, the premium version. It encompasses a comprehensive range of ad management strategies.
Google AdX Ad Manager 360 primarily caters to enterprise publishers and companies and may not have access to small or medium-sized sites. However, by utilizing FatChilli, you can seamlessly integrate with GAM 360.
FatChilli Google Adx images:
FatChilli offers a premium version of Ad Manager 360 with no monthly cap. With FatChilli, you can start from scratch and generate income using their programmatic optimization tools, such as HB, OB, and WM, along with other state-of-the-art optimization and automation tools.
While I can’t guarantee their performance matches that of Mediavine or other competitors, FatChilli provides a range of powerful features to maximize your advertising revenue.